How to start a beauty business and more. Beauty company founders share their must-have products alongside inspiring stories of how they made it.

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Celebrities, models, fashion designers, tastemakers and bloggers often live an enviable existence - one that seems out of reach... until now. In our exclusive interviews with TV hosts & actors, digital influencers, professionals and more, we reveal the beauty, life and style secrets of the most stylish and inspiring personalities. This is the place for the ultimate celebrity beauty tips and makeup ideas.

We chat to celebs, writers & editors, entrepreneurs and musicians about skin care, hairstyles, makeup, style and health philosophies. Oh, and capture their amazing homes and beauty products for your viewing pleasure. From inspo on home décor, style tips, makeup tutorials or just plain behind-the-doors-of-the-famous curiosity, the WHO profiles have it covered. We apologise in advance for the time vortex you might find yourself in as you scour the stories…

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